https://research.google/pubs/challenges-and-opportunities-in-media-mix-modeling/

https://research.google/pubs/bayesian-methods-for-media-mix-modeling-with-carryover-and-shape-effects/

https://research.google/pubs/geo-level-bayesian-hierarchical-media-mix-modeling/

https://research.google/pubs/bias-correction-for-paid-search-in-media-mix-modeling/

https://www.nber.org/papers/w28885